Email Marketing Specialist

Required Skills:

• Proficiency in Email marketing automation softwares like mailchimp,

sendgrid, sendinblue, etc... 

• Excellent Knowledge about Click Rates, Sender

Score, Deliverability, and Sender Reputation, 

• Proficient in bulk & personalized campaigns

Key Responsibilities:

• Set up new email campaigns, track and monitor existing automated emails by coordinating with different teams.
• Creating HTML emails and managing email list databases. Ensure mobile-friendly email templates.
• Operationalize and send out weekly newsletters and marketing emails by collaborating with the Branding and Marketing Team.
• Perform regular A/B testing, document best practices, and replicate successful campaigns.
• Optimize for key metrics including CTR, open rates, engagement, registrations, Sender Score, Deliverability, Sender Reputation, and other aspects.
• Test campaign success, determine email KPIs, analyze data, and report on the performance of campaigns.
• Pipeline management and constant interaction with the business heads.
• Leverage and experiment with modern email tools like Mailchimp, Sendgrid, Sendinblue, Hubspot, Mailerlite, and more.
• Should have experience in sending emails for SaaS products.
• Hands-on experience with segmenting databases and sending targeted campaigns.
• Experience in automating email campaigns: Familiarity with email workflows and automation tools.
• Proficiency in Excel/Google Sheets for Import/Export on automation tools.
• Strong proofreading, creative, and writing skills will be an added advantage.
• Excellent time management, and communication skills..