Brand Management Lead

Brand Manager Job Responsibilities: Is the brand champion and expert while ensuring brand integrity in all respects. Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising). Contributes to annual brand planning process. Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables. Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles. Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives. Collaborates with sales team for specific strategies for clients. Represents the company and provides support as needed at various trade shows and conventions. Plans and executes events and promotions within fan communities. Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs. Monitors product catalog compliance and testing reports. Performs other duties as necessary to support the objectives of division and company. Brand Manager Qualifications/Skills: Key initiative planning and execution Consumer communication strategy, planning and execution Business and talent management Strategic Thinking Written and Oral Presentations Skills Cross-functional project leadership Business analysis Consumer insights Financial acumen Creative development Education and Experience Requirements: Bachelor?s degree in marketing or related field MBA Preferred 5-7 years of experience in marketing General brand management experience Strong proficiency in Microsoft Excel/Power Point/Word