Product Marketing Lead

Job Description : We are looking for a? Product Marketing Lead who can strategize end-to-end product marketing and will focus on collaborating cross-functionally with the Product, Marketing and Sales teams, and other members of the creative team to drive growth strategy, awareness, and adoption of existing and new product/features. Roles & Responsibilities : Develop a comprehensive product marketing plan that successfully drives engagement and manage a team of product marketers, content writers and creative team assigned for a particular product Partner with product management, BD team and central marketing teams including digital marketing, content and creative team to drive existing programs and launch new breakthrough multi-channel programs and campaigns with tactics including but not limited to virtual events, webinars, content marketing, nurture campaigns. Support the sales enablement team with insights, audience knowledge, and other tools on how to articulate our product value to senior executives.? Sales collateral - Engage with sales leadership at various levels to build a strong arsenal of sales material that effectively communicates what solutions we provide, relevant to specific industries, customer segments, geographies, etc. Prioritize, manage, and optimize marketing spend to deliver against KPIs Specific deliverables include sales presentations, product profiles, brochures, fliers, sales ideas, client materials, product-related web content, and internal sales tools. Lead the marketing campaigns for up-selling and cross-selling existing and new product launches using all available marketing channels - email, social media, influencer marketing, Ads, etc. Become an expert in your field, willing to educate both internally and externally on how CONTUS' products are dramatically changing the way businesses approach work. Become an expert in goal and performance management, understanding a growing list of competitive positions, product strengths, and weaknesses to identify opportunities for growth and opportunities to win. Plan and execute marketing campaigns for brand building utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences & other related programs. Requirements : Minimum 8 years of experience in Product Marketing at a technology-based Software Product company. Hands-on experience in Social Media Advertising for Brand reach of our products. Experience in doing market & customer research and presenting a coherent picture of your research. Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing. Ideal candidate will be adaptable to new tools as per business requirement Develop narratives, collateral, events aimed at increasing our engagement with internal and external stakeholders and measure the impact of our programs Prior experience influencing product road map and driving product engagement Demonstrates strong project management skills with the ability to bring disparate functions together. Builds excellent relationships and can influence decisions through compelling data and communication. Has the ability to balance multiple priorities and meet short deadlines.