Assistant Manager- Growth- Bangalore

Assistant Manager- Growth

Assistant Manager- Growth would be responsible to assist with the acquisition and retargeting efforts by driving lead nurturing and upsell/cross-sell campaigns. In addition, she/he will also be responsible to carry out in-depth funnel analysis and deduce meaningful insights from the campaigns 

Individual Contribution 80%

• Create and drive end to end lead nurturing, upsell/cross-sell and funnel drop-off journeys to boost acquisition and retargeting efforts  
• To create relevant user cohorts and plan & execute various one time campaigns (email, push, etc.) for the same
• To continuously do A/B testing and carry out experimentations for the flow and content optimisation in collaboration with the creative team
• Leverage analytics tools like Amplitude and Google Analytics 4 to identify patterns and deduce meaningful insights 
• To prepare monthly/quarterly growth plans
• Monitor and analyse the campaigns and journeys on a daily basis and share the relevant insights with the key stakeholders

Cross-functional Management 20%

• Coordinate with the creative/brand team to ensure all the insights/learnings from the campaigns are passed on for content optimisation 
• Synchronise with the product/tech team to identify and highlight potential roadblocks wrt the growth projects
• Be the point of contact for all the marketing and analytics tools viz. Moengage, Amplitude, etc. along with the internal dashboards

The ideal candidate will have

1. Experience, Skills and Attributes
   1. 3 to 5 yrs of experience of working on lead nurturing/funnel management, should be hands on with Moengage/Webengage/Clevertap
   2. Strong written and verbal communication skills.
   3. Ability to handle raw data and derive meaningful insights
   4. Ability to manage multiple projects simultaneously.
   5. Strong analytical skills and an ability to create and test hypotheses 

Academic qualifications

1. 1. MBA or equivalent