Publisher Development Associate/Manager - Philippines

Role Description:

We are looking for a strategic, driven, and well-networked Publisher Development Manager to join our CJ team in the Philippines. This role sits at the intersection of publisher acquisition, activation, and long-term account growth. You'll identify, pitch, and onboard high-potential publishers while managing and optimizing their ongoing success on the CJ platform.
This is a remote role for a Publisher Development and Strategic Partnerships at Tyroo in the Philippines.

What you will do:

Publisher Development & Acquisition

• Identify and prioritize key publisher opportunities across verticals (cashback, content, influencers, fintech, etc.).
• Build and manage a robust pipeline through outreach and industry events.
• Pitch CJ’s value proposition, lead commercial discussions, and execute contracts.

Activation & Onboarding

• Ensure seamless onboarding of publishers with strong collaboration with internal product and tech teams.
• Drive initial setup, campaign activations, and training to help partners go live and generate early performance.

Publisher Success & Management

• Build trust-based, long-term relationships with publishers to maximize engagement and monetization.
• Analyze performance data and lead optimization initiatives to scale revenue.
• Conduct quarterly/annual business reviews and co-develop growth strategies.

Cross-functional Collaboration

• Align with advertiser teams to ensure supply-demand fit and optimize campaign opportunities.
• Share market intelligence and publisher feedback with internal teams to shape product and go-to-market strategy.

What you bring to the table:

• A strong network or deep understanding of publishers in the Philippines and/or Southeast Asia.
• Expertise in navigating both strategic pitches and operational execution.
• Proven ability to  balance strategic business development efforts with hands-on account management, operating independently with strong ownership and focus
• A commercial mindset paired with empathy for partner needs and long-term thinking.

Candidate Requirements:

• 57 years of experience in publisher development, affiliate marketing, adtech, or martech.
• Demonstrated success in acquiring and scaling high-value publisher relationships.
• Experience managing publishers such as cashback sites, content platforms, OEMs, or fintech aggregators is highly preferred.
• Strong understanding of the digital ecosystem in the Philippines/Southeast Asia.
• Proven negotiation, presentation, and communication skills.
• Proficiency in tools like Salesforce, Excel, affiliate dashboards, and analytics platforms.
• Bachelor’s degree in Marketing, Business, or a related field.
• A self-starter with a collaborative attitude and the ability to thrive in a fast-paced environment.