Campaign Manager- CJ Leads

Key Responsibilities

. Campaign Setup & Execution

• Independently create and launch lead-generation campaigns post-sales closure.
• Gather and validate all required assets (creatives, landing pages, tracking links) by proactively following up with clients.
• Manage a portfolio of live campaigns across multiple verticals and geographies (SEA & India).
• Ensure 100% compliance with campaign setup protocols including pixel placements, LP (Landing Page) hosting guidelines, and validation metrics.

2. Lifecycle Campaign Management

• Plan, design, and execute customer lifecycle campaigns across SMS, Email, App, WhatsApp, Notifications, and other digital channels.
• Define campaign strategies, segmentation logic, and messaging frameworks to improve engagement, verified leads, and conversions.
• Monitor, analyze, and optimize campaigns to improve KPIs such as CTR, lead-to-sale conversion, churn reduction, and ARPU uplift.
• Conduct deep-dive post-campaign analyses to identify learnings and drive continuous improvement.

3. Client Coordination & Stakeholder Engagement

• Act as the single point of contact (SPOC) between clients, publishers, and internal teams (Sales, Publisher BD, Finance).
• Ensure timely collection of lead reports, validation metrics, and feedback from clients’ CRM teams or point of contacts.
• Align campaign execution with client expectations on lead quality, verification TATs, and payout structures (CPL/CPS/CPA).
• Work closely with creative/content teams to ensure personalized and impactful communication across channels.

4. Data Management & Analytics

• Maintain real-time performance trackers (impressions, clicks, CPL, CPS, CPA, lead quality, KPI tables) across brands and publishers.
• Share daily/weekly insights with the Publisher Development team to highlight performance gaps and scaling opportunities.
• Build dashboards for lead journey tracking, segmentation, and behavioral patterns.
• Champion data-driven decision-making in campaign optimization and lead quality enhancement.

5. Validation, Invoicing & Finance Coordination

• Maintain accurate and up-to-date Validation & Invoicing (V&I) sheets for all campaigns.
• Coordinate with Finance to ensure timely validation of client-side numbers, invoice generation, and payment reconciliation.
• Work with clients to resolve discrepancies in validation and support internal teams with accurate reporting to avoid delays in publisher payouts.