PPC Marketing

kills and Experience:
• Graduate – MCA, MSC IT or equivalent experience
• A minimum of 6+ years of experience with paid marketing industry
• Must have B2B industry experience along with relevant IT industry exposure.
• Extensive experience in Google Ads and Linkedin, Youtube, FB and Instagram.
• Well versed with campaign types, channel tactics and analytics for each medium.
• Solid understanding of target audience and ability to research.
• Excellent communication and interpersonal skills
• Ability to translate campaigns into desired marketing goals.
• Fluent in verbal and written English

Job Responsibilities:
• Lead campaign strategizing, execution and measuring activities for multiple digital channels that span across Google, Linkedin, YouTube, FB, Insta etc.
• Collaborate with marketing team to get campaign strategic inputs and execute it as per the planned framework.
• Ensure the campaigns are executed as per the best practices, constantly monitor & tweak to meet the desired goals.
• Execute different campaigns with multi-variate testing along with end-to-end tracking to understand which strategic campaign is working.
• Troubleshoot for non-performing campaigns, find gaps, and recommend short and long-term solutions to address it.
• Measure the campaign performance as per the standard campaign and constantly improve the funnel at multiple stages.
• Prepare standard and custom analytics dashboard to showcase the campaign’s performance.